Louisville Slugger x Fender
_______
_______
Role: Art Direction; Concepting
Overview
__________
__________
Rock n' roll and baseball came together in Cleveland for the 2019 MLB All-Star Game. We approached Fender with the idea of a collaboration that would bring the two worlds together and share the spotlight. A limited edition LS Supra bat would be painted by Fender's paint shop to echo the look of their classic 3-color sunburst style guitar, while Fender made a matching limited edition guitar with the LS logo. These were given to each player in attendance and made available for purchase online.
Hometown artists of each of the 30 MLB teams were tabbed to create a team-centric bat and guitar in their unique style. These were featured in a pop-up gallery space that was part of the All-Star weekend. In the process the artist’s guitars and bats were auctioned off and raised over $100k for charities.
Social and marketing content
_________________
_________________
Via MLB Auctions
_________________
_________________
