Knob Creek - Old Fashioned
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Role: Art Direction
Overview
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On-premise pieces created in promotion of Knob Creek's "Big, Full Flavor" campaign and it's position as the gold-standard in a bourbon Old Fashioned. The aim was to forge a deeper bond between consumer and brand by providing bartenders with a shareable, ritualistic experience. Package included a tasting mat and cards, a Knob Creek "bartender's bible", posters and coasters.
