Wilson GOTM
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Role: Art Direction
Overview
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Each month, Wilson releases a special-edition design as the Glove of the Month (GOTM) via a single social media post. The glove could be a one-off custom, exclusive player design or game model, or a rerelease. The unique characteristics of each glove drove the design of that month's post, while photography was limited to the standard eComm suite. The GOTM was consistently among the highest performing posts each month and made it more of an event than had previously been seen with Wilson's old plug-and-play template.
