Art Direction & Design
Evoshield Catcher's Gear
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Role: Art & Photography Direction
Video/Motion Graphics: Modify Content
Photography: Drew Meredith
Overview
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Evoshield’s addition of catcher’s equipment was a major shakeup to the current market. Up to this point the available gear had not been rethought in quite a while. Current offerings looked dated and were thought of as a one-size-fits all in every sense. Evo’s approach was clear: modernize design, upgrade protection measures, and integrate their patented Gel-to-Shell™ form-fitting technology.
Aesthetically, photography highlighted the contours, finishes and style of the newly designed helmet and guards, and video was inspired by Iron Man interacting with his futuristic materials.
MLB promotional debut
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Both catchers during the 2019 MLB Home Run Derby would be wearing the kits and this shoot was produced to leak a preview of the revolutionary gear via Evo and partner channels. The community response was overwhelmingly positive and displayed a huge sense of anticipation.
Packaging
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Launch videos
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Fitting videos
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