2020 Wilson Gloves
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Role: Art Direction; Concepting; Lead Design
Photography: Multiple photographers
Photography: Multiple photographers
Overview
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The 2020 campaign focused on unifying Wilson’s full glove line with a distinct theme, and creating a bridge between the MLB athlete, their Game Model (GM) glove and the consumer. The modular layouts and step-down system mimicked the responsive nature of Wilson.com and provided a natural hierarchy of information, while color blocking and photography treatments bolstered team/player/line association and brought some personality to the streamlined brand look.
Reach focused mainly on a robust digital build-out that included all MLB teams and their partners, supporting social media, and region-based print/in-store. Through its course, the campaign helped Wilson gloves maintain the #1 position in market, achieved single-day Wilson e-comm records, and provided a very positive experience for the brand, its partners and athletes.
Product line video
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Baseball America launch coverwrap
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MLB & Team USA Game Models; In-line & second tier
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Custom gloves
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