2020/21 Louisville Slugger MLB
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Role: Art Direction; Concepting; Lead Design
Video/Motion Graphics: Banner
Video/Motion Graphics: Banner
Overview
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Internally, the name of the 2020-21 campaign was ‘Forward’. Turning to the future. The power of the player, product and brand were united with a bold arrow shape taken from the LS logo. Ultra-contemporary typeface and treatment were deliberately in contrast with Slugger’s "old-standby" label and signified the brand had turned the corner and was forging new steps into the future. These are the best bats ever made, by the company that has been making them the longest.
2020 Pro Prime
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Brand and custom
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2020 social examples
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2021 Baseball America launch coverwrap
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2021 Signature Series
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2021 social examples
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